MERCHANT MEMBERSHIP
Why merchants should offer discounts!
According to Google Insights, a popular search engine tool used by internet marketing guru's, search volume for "online coupons" has about doubled in the last ninety days. In fact, ASK.com recently revealed in their annual "Search Engine Query Report" that coupons are number Six on the list of most searched terms this year. Over one million people a day are searching for coupons on Google alone.
In recent years there was an unspoken sense that coupon users were "penny pinchers". No more. According to a recent New York Times article - "Thrift is the new normal. There's no stigma to getting anything on discount, Instead, there's a sense of pride." More surprising is the revelation that the highest percentage of coupon users were those with annual incomes exceeding $100,000 per year.
Clearly the humble coupon is becoming a major force online. Case in point, Ben Saren, CEO of CitySquares.com, a Northeast-based Internet Yellow Pages Directory, said that he has seen a dramatic increase in coupon usage. He also noted that advertisers that were running online coupons were seeing an "insane number of redemptions"
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